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Channel: Articles from Inc.com by Michael Fertik
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How Online Reviews Make (or Break) Your Business

Reviews matter more--much more--than you might think. Here's how to use the feedback to your advantage.Do online reviews really make a difference? Let’s skip right to the punch line here, with an...

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Customer Gripes: 4 Smart Ways to Respond

Do you delve into the fray when you get a bad review or a tweet bashing your service? You should--here are the best ways to do it.Social media can be a double-edged sword. On the one hand, it’s yet...

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8 Major Tech Predictions for 2013

On tap for next year: Big changes are coming to everything from e-commerce and hardware to incubators and VC funds.Only clairvoyants or perhaps Nate Silver can say with certainty what's on tap for...

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Easy Ways to Polish Your Online Reputation

Chances are, people are searching your name online. Will you like what they find?What’s online about you--good or bad, true or false, stale or fresh--is all part of your digital DNA. Right or wrong, it...

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5 Mistakes You're Making Online

For a powerful online presence, what you don't do is as important as what you should be doing.Packing a powerful presence online is about more than what you should do--sometimes it’s also about what...

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Want a Solid Online Reputation? Curate Yourself

The Web is a one-stop shop for people who want to learn about you. Make sure they find the best version of you with these tips.At one point in time, the word "curate" was associated solely with what...

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Why Customer Reviews Trump Social-Media Marketing

More and more businesses are pouring time and money into tweeting and posting on Facebook. But there's a better way.Sometimes, it seems like it's all social, all the time. But are companies really...

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6 Stages of Birthing a Company

It's not unlike becoming a parent, from the blissful ignorance of what is about to happen to the sheer terror of realizing there's no turning back.I’m a new dad (for the second time). In between the...

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Welcome to the 'Pull Economy'

It used to be that when you wanted new customers, you simply "pushed" your message out to them. Not anymore. Here's what has changed.Amid all the discussion of our economy--its lows and highs, the...

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Be a Master Networker: 5 Rules

It isn't about schmoozing. Effective networking is about being an excellent communicator. Put it into practice with these tips.

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Buying Fake Reviews: 6 Things to Know if You're Tempted

If the recent crackdown on fake reviews isn't convincing enough, read on to find out why buying a good reputation is never the answer.

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How to Get Employees to Open Up

Once a day, ask someone this question: What is the dumbest thing you are working on?

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3 Ways to Boost Your Professional Karma

You get what you give, right? Start getting a lot more by giving in these simple ways.

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How to Cultivate the Culture That Makes Your Company Succeed

It's not about how many bean bag chairs, free sodas, or pool tables you have. Great culture starts with something much more basic.

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7 Business Lessons From the Sochi Olympics

The drama that's unfolding both inside and outside the Games offers plenty of takeaways for entrepreneurs.

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6 Building Blocks of Memorable Customer Service

Great service is both helpful and human. Here are six ways to make sure your service is both--every time.

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Banish Negativity in Your Business--Before It Spreads

One of the most important ways to create the company culture you want is to root out what you don't want. And you really don't want negativity.

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How to Make Smart Social Investments That Pay Off

Giving back to the community is a good thing. But giving back in a way that will have many returns is an even better thing.

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Supersimple Tip to Improve Your Customer Service

One easy change to make sure your customer feedback reaches the employees who can really do something about it.

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The 10 Commandments of Smart Social Media

Everything you need to know about how to avoid looking like a fool in front of a large online audience.

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10 Shakespeare Quotes Every Entrepreneur Should Read

An unlikely source of startup wisdom? Sure--and that's exactly why a little Shakespeare might be exactly what you need.

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A Weird, Counterintuitive Recruiting Tactic That Might Just Work

Sometimes to rise above the recruiting noise, you need to use a little humor. Will it work? You tell us.

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The 6 Most Effective Types of Email

When written well, these are the kinds of notes that get things done.

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4 Pieces of Business Wisdom From the 2014 World Cup Final

From captains to timing, the intense showdown has something to teach every leader.

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7 Classic 80s Movie Quotes to Jumpstart Your Wednesday

Make Wednesday your rev-it-up day--and not the wind-down to your week.

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5 Tips to Totally Dominate Your Monday

Who kills it on Mondays? You do--starting now. Beat back the blahs with these easy steps.

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5 Ways to Boost Your Professional Reputation

From helping someone else out to following through, strengthen your professional reputation with these simple strategies.

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6 Quotes to Power You Through a Professional Slump

In the professional pit of despair? Don't stress - this too shall pass (and these quotes will help).

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Please Don't Be Ashamed to Sell

Leaders need to be sellers-in-chief too. Here's why.

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Why a Bad Reputation is Even Worse Than You Think

As data on each of us become easier to analyze, reputation scoring will give us opportunities - and take them away.

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What Gelato Teaches Us About Social Savvy

How a quality product plus social savvy can accelerate a business

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How to Identify the Unknown Influencers in Your Company

Do you know which people are leaders in your business--at all levels?

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How Your Small Business Can Crush It in Your Local Community

People truly support small businesses. Are you maximizing the power of this collective goodwill in your surrounding neighborhood?

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Your Data's For Sale - But Just Who Is Buying?

Whether germane or inane, your data are valuable to someone.

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4 Tips to End Your Week Like a True Boss

Finish up your Friday with nothing but swagger.

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What Your Friends Are Saying About You

Social media + your "friends" = potentially risky

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How to Turn a Conversation to Your Professional Advantage

Turn the conversation to your professional advantage

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Are You Really Doing All You Can To Stand Out?

Get attention - the right way - for your professional accomplishments

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What the Classic Rock Band Journey Can Teach You About a Great Reputation

Great lessons come from unexpected places.

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The 7 Social Media Types To Watch for This Halloween

Are you more of a Taylor Swift or a Smaug on social?

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